AKÄL.

Packaging design for the 100% pure argan oil brand AKÄL.

COLLABORATORS:

A young man with short curly hair and wearing a black shirt looks directly at the camera against a black background. He is illuminated by a vertical light source, possibly a neon light, which is partially visible as a pinkish-white strip near his face.

Alex Alonso Asenjo

Packaging design. A pink box with gold text on a dark surface. The box is labeled 'AKÄL' and contains argan oil, which is described as hydrating, nourishing, and illuminating, and is 100% pure, cold-pressed, and ecological, with a volume of 30 ml.

Packaging design. A black dropper bottle labeled 'A K Ä L' in front of a yellow folding display with botanical illustrations and text in Spanish, reflecting on a black surface, against a dark background.

Packaging design. A small amber glass dropper bottle with black cap, labeled 'AKÄL'. The bottle is reflected on a dark surface, with a light gradient background.

CREATIVE PROCESS:

The packaging design for the AKÄL argan oil is inspired by the colours and textures of the Moroccan earth, as well as the golden liquid of the oil. We were looking for a minimalist exterior and a surprising interior that would impress the customers during their unboxing experience. In those terms, the relief and the terracotta are the protagonists on the outside, while the glossy golden background and the roots, leaves, and seeds are the main characters on the inside. Luxury, craftsmanship, and quality were key during the design process. Finally, the chemical properties and the molecular structures are a clear reflection of the founder’s role as a chemist, weaving together the worlds of nature and science into a cohesive and sophisticated brand story.

Packaging design. A dropper bottle labeled 'A K Ä L' with a dark liquid inside, placed on a reflective surface with a small rock beside it. The background is gradient from light to dark.

A small brown glass bottle with a black dropper cap labeled 'AKÄL'. The bottle is positioned in front of a pink box with gold writing that reads 'AKÄL. The reflection of the bottle and box can be seen on the black surface below. The background appears to be dark with some faint reflections or particles.

Packaging design. Sketch of a transparent box with plants inside and a legal information label on top. The box contains leaves, branches, roots, and an egg shell. Handwritten notes in Spanish describe the contents and features.

Packaging design. A small amber glass bottle of essential oil labeled ABKÄL L with a dropper, a rock, and a glass rollerball applicator on a reflective black surface.

Packaging design. A gradient color palette from dark red to light beige.

Packaging design: Alex Alonso Asenjo

Year: 2024