YO CREO.

An artistic video for “La Taza” with the flamenco dancer Valentina Palmero dancing “Berghain” by Rosalía.

COLLABORATORS:

A young man with short curly hair takes a mirror selfie using a vertical light stick, with a dark background and glow around the mirror.
A woman with curly black hair holding a light-emitting device, looking directly at the camera with a serious expression, wearing a black top and a necklace, against a black background.

Alex Alonso Asenjo

Valentina Palmero

CREATIVE PROCESS:

When Rosalía dropped her new track “Berghain,” I felt this surge of energy and emotion rushing through my body that I just had to release. Inspired by the song on loop, I pictured a dark, intense space where Valen, the flamenco bailaora, could express everything “Berghain” stirred in me. YO CREO is a title that blends the ideas of creating (“crear”) and believing (“creer”). The green apple stands for desires, temptations, and the obstacles you need to cut through to truly communicate, leaving its skin marked by a black blood connected to TG. All of this unfolds in a single sip of tea at “La Taza.”

(check the explanation in Spanish in the link)

Taking advantage of this emotional recording moment, I asked Valen what feelings she transmits when dancing (see the video below).

A woman in a black dress and black high-heeled dance shoes performs a dance pose in a dimly lit studio with vertical light strips and a wooden staircase in the background.
A woman in black dance attire, wearing high heels, performs a dance move in a dark, minimalist space with vertical lights and stairs in the background.
A woman practicing ballet in a dimly lit studio with vertical light fixtures, wearing dark dance attire and high heels.
A black marble-topped table with a black teapot and a dark cup on top, positioned on a black plastic crate, in a dimly lit room with faint lighting reflecting on the dark floor.
Handwritten notes in Spanish discussing a creative process, mentioning ideas like 'Yo Creo', 'La Taza', 'Mayan Verde', 'Yo Bailando', 'Vales', and 'Colores dorado y aguamarina', with explanations about each concept.
A man and woman taking a mirror selfie in a dance studio or rehearsal space. The woman is dancing or posing with her arms raised, and the man is holding a camera. Chairs are lined up against the wall and the room has a wooden floor.
A yellow apple with black drizzle is pierced by a knife with a wooden handle, and a small amount of black sauce or syrup is dripping from the apple onto a reflective surface.

Packaging design: Alex Alonso Asenjo

Year: 2024