CREATIVE PROCESS:

The new image that Yone Asenjo hair salon was looking for started its transition few days before the 2020 home sheltering. We wanted a fresh and different space. Art needed to be in, so I called our most trusted illustrator, Nekane. This is how a home sheltering full of brain stormings began.

The picture needed to be the new face of the hair salon; it needed to replace the old Marilyn Monroe. Strong, elegant, feminine, subtle, were some of the words that meant what we seeked: a girl and a hair that speak by themselves. After several trials of equally magnificent results and strands of hair that changed their directions, we all obtained the pic and space that best evoke that feeling.